I have not been blogging for a long time (okay yes I have but ClassyBlackGirl.com is only two and a half years old), but I have been blogging consistently. Because of my bloggerista history a LOT of people ask me blogging questions. The most popular question is,
"How do you make money blogging?"
First of all the best answer should be, "I dont, the blog is a calling card. Like an online brochure and body of my work when discussing my social media offereings."
The second best answer would be, "Sponsored posts and speaking gigs."
Let's talk Sponsored Posts and what this means.
There are several agencies(Collective Bias, BlogHer, Mom Central) that have partnered with well known and not so well known brands to hire bloggers who have a niche in several different categories to talk about their products. We (bloggers) take pictures, make videos, use the products and create a sponsored post. Sometimes we even get an opportunity to partner directly with brands and create more profitable campaigns...I'm not going to pretend, those are my favorites!
As time passed and I became accustomed to the campaigns and frankly the money. I began applying for campaigns all over the map. I was even doing food on my blog. Yes, send me the side-eye now. I clearly love food, but this is not a food or recipe blog and it was slightly out of order for what my readers were accustomed to. I started selling my blog out for a buck...or two.
According to experts and "the rules" for every high-quality sponsored post we are supposed to have at least 9 high quality non-sponsored posts. So that you are not serving your readers commercials daily.
While this might seem like an awesome problem to have, it's not. The best way to stop selling your blog out is by taking ONLY relevant posts to your readers and your chosen topics. Develop very rigid boundries and do not let them waver in the face of money.
The reason that this is important does not seem like a big deal when you are cashing those checks or using that Paypal card, but it becomes highly relevant when your audience begins to dwindle and you no longer remember your own voice.
One of the best ways to figure out if this is the best sponsored post for you to even apply to is by asking yourself, is this something that I would realistically talk about to my friends or on my blog if I was not getting paid?
If not, then you really need to check yourself and just say no. I mean do NOT even apply for it. Because who can say no once you have been approved for the sponsored post??...that is like turning money down.
So don't sell your blog out. Sell out to your passion and the right opportunities are bound to come your way!