Can Jay-Z Do No Wrong? | "Get Me On The Court And I'm Trouble"
In my previous post we touched on Jay's move to reshape the musical landscape and rewrite the rules for the new tech age of entertainment. This time around we look at the other business bomb the Roc Nation leader dropped on the masses, his official entry into the world of a NBA Agent. This is truly a match made in Heaven.
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Leading into this weeks Roc Nation sports rosters included marquee players: Geno Smith (NFL), Robinson Cano (MLB) and Sylar Diggins (WNBA). It's expected that we'll see much from these players within the coming months under the Roc Nation promotional and marketing machine. This past Monday Jay-Z landed is biggest puzzle piece yet with the addition of one of the leading faces of the NBA Kevin Durant. This is no mere marketing partnership. This a strategic move that followed up Jay-Z and his partner becoming actual NBA agents. They have that Pro Basketball global money in their sights and KD is the flagship player for them to get it. There's money in the NFL but the NFL is only America's game. Baseball is international but the money is limited out of the U.S. The WNBA makes minimal profits as is but clearly having an young up and coming star on the team is a plus. On the flip side the NBA brand is gold......no PLATINUM across the globe. Jay knows that in foreign markets like China, Kobe is the player that reigns supreme, not home grown country man Yao Ming. That's the objective. What do you offer a player that has done it all in the game short of a championship? You offer things that connect beyond the basketball court. You offer the "cool" of the Jay-Z brand, the expansion of your audience to rival the best in the game. Lebron James, Kobe Bryant, Chris Paul, Carmelo Anthony.
Did You Read Yesterdays Post on The Professional Practices of Jay-Z? >> READ NOW!
Jay knows that like no other sport, Basketball since the days of the ABA, is the immediate relative of Hip Hop. Ballers want to rap and Rappers want to ball.
It's an old joke but one rooted in fact. Of all major pro team sports it's Basketball where the power and influence of the single player reaches out from the actual game to the board room and the overall popular culture. Carmelo's wife has a TV show and his son reps Brand Jordan Kids, Lebron James is working on cartoons, NBA stars attract in greater numbers than many other sports stars. It's that reason why Roc Nation didn't enter into the realm of sports agency with the other sports. They want to be hands on in the molding of this NBA expansion. In the 80's and 90's the power agent in the NBA was David Falk who represented Michael Jordan, Patrick Ewing and many other of the Elite stars of that era. It seems that someone is aiming for a similar spot. The 2013-2014 NBA season will be very interesting...
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