Dark and Lovely® Partners with Harlem’s Fashion Row!
Harlem's Fashion Row is the Haute Fashion Extravaganza that happens in world famous Harlem during New York Fashion Week.
The goal of HFR is to showcase Emerging Styles and Designs for Spring/Summer 2014 New York Fashion Week. It is positively FABULOUS to see designers be a HIT that may never be featured in the more traditional New York Fashion Week tents.
Dark and Lovely®, the premier hair care brand for women of color, was the exclusive backstage hair sponsor of Harlem’s Fashion Row (HFR). The chic event took place at Jazz at Lincoln Center’s Fredrick P. Rose Hall on September 6, 2013 during New York Fashion Week. This year’s Harlem Fashion Row Runway Show showcased Spring Summer 2014 Collections from designers Deidre Jefferies, KimberlyGoldson (former Project Runway finalist), Kahindo Mateene (current Project Runway contender) and Sandro Romans.
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To complement each designer’s distinctive collections, Dark and Lovely® teamed up with Celebrity Stylist Keith Campbell to bring the hair inspirations to life. With the help of Dark and Lovely’s innovative hair products, Campbell created on-trend, fashion-forward styles to complete the runway looks.
“Dark and Lovely is proud to support HFR, a platform that helps to advance opportunities for emerging designers of color. As a leader in the multiethnic hair care industry, we’re honored to have the opportunity to celebrate the creative vision, craftsmanship and entrepreneurial spirit of these influential designers." said Sivonne Davis, Director of Marketing, Dark and Lovely.
Braids with Afro Texture: Prep hair with Dark and Lovely Au Naturale Hydrating Soak Shampoo and Knot-Out Conditioner. Next, make a cocktail with the Au Naturale Curl Defining Cream Glaze and the Au Naturale 10-IN-1 Styles Gelee and apply to the entire head of hair. Next, part hair in 2-inch sections for braiding. Braid hair back to the middle of the head and secure each with bobby pins. For added texture, use a small amount of the cocktail used previously to scrunch the hair for volume and texture. Use a diffuser to dry. Finish off the look with a spritz or two of the Au Naturale Sheen Sealing Nectar.
My favorite look is was the Sleek Braided Ponytail: Prep textured hair with Dark and Lovely 6 Week Anti-Reversion Shampoo and Conditioner. Next, apply a quarter size amount of Dark and Lovely 6 Week Anti-Reversion Cream into palms and massage through hair for even distribution. Blow dry and flat iron for desired straightness. For a sleek look, apply Let’s Jam Custard Gel, pull hair back and brush it into a high ponytail. Finish off the look by braiding a single braid with length (add hair extensions for desired length). To accessorize the look, use ribbon and wraparound the base of the hair to about two inches from base of ponytail.
I'm just wondering should I go with old school braiding hair for this look??
This Fab look is called the Tease and Pop: Prep hair with Dark and Lovely’s Au Naturale Beyond Gentle Sulfate-Free Shampoo and Knot Out Conditioner. Follow up with a quarter size amount of the Au Naturale Coil Moisturizing Soufflé to add moisture, leaving curls and coils soft and manageable.
Note: If more definition is desired, two strand twist hair in small sections and mist hair with Au Naturale Shine Sealing Nectar and untwist to create volume.
I cannot Wait until the Next Harlem's Fashion Row, especially if Dark and Lovely® is going to be in the house! I am going to try these looks out on myself as well!!
Classily Yours, Sharelle D. Lowery Style & Wine Correspondent