Duane Reade Celebrates Year of Twitter Dominance
I am a member of the Collective Bias® Social Fabric Community®. This Shop has been compensated as part of a social shopper insights study for Collective Bias and their clients. #Cbias #Shop
I'm a business man and to succeed you must adapt. I love the potential of social networking and the channels it opens up for the growth of consumer business relations. It has always been my practice to reach out to businesses I frequent with a friendly tweet or if in need of assistance I wont hesitate to tweet a question. I want to see who is paying attention to the growing influence and reach of the Internet. Duane Reade has been at the forefront of that communicative relationship and their year of Twitter supremacy has proven it.
In 12 months Duane Reade went from 10,000 followers to over 1,000,000. I joined the #cbias blogger team 3 months ago and helped push the company over the 1 million follower mark. Not long afterwards I received word that a #DR1MM celebration was in the works to celebrate the achievement and thank those that played a role in it all. During a time where many businesses look only at their bottom dollar and view their workers as mere cogs in a machine to see this level of appreciation meant a lot to me and it only fuels the desire to do more in the future.
Hosted at the Wall Street Duane Reade LOOK Boutique that #DR1MM event was an amazing evening of success, support and celebration. From the moment I arrived I was greeted with thanks for recent work and told to be prepared even more upcoming projects. A special thanks be given to Mr. Jay Berg who made we feel like a junior celebrity as I funneled an endless line of people to meet and speak with me. As the evening continued it felt good to see the players behind the success of the Duane Reade & Collective Bias union. It all helped to let us know just how valuable of our digital voice is in the grand scheme of the business.
As summer closes and Fall moves us closer to the holiday season I can only imagine what projects are in store for us. I'm excited to be involved of a business that really gets and embraces the influence social media can have.
Connect with me as I continue my work with the good people at Duane Reade and #Cbias by following me on Twitter at @Trueomeganexus